Butler Street
You Never Get a Second Chance to Make a First Impression
By: Mike Jacoutot
In the spirit of talent development, and to deviate just a little from my normal Monday morning blogs, I think one of the worst things a salesperson or a recruiter can do is to write an email or an InMail with bad grammar.
It is your first impression. Any client worth selling, or “A” player worth recruiting will take a pass on interacting with you. In the past two weeks, I have received multiple emails and LinkedIn messages littered with grammatical errors and misspellings.
While not one of the ones on our precious list, yesterday I identified the misuse of the word principle for the word principal. Ten minutes before the webinar started, I asked that it be changed! You never get a second chance to make a first impression.
Eight Common Grammatical Errors to Avoid
- Don’t say or write, “between you and I.” The correct form is “between you and me.” “Between” is a preposition like “with” or “from,” so it needs the objective pronoun “me.”
- Don’t confuse the contraction “it’s” with the possessive “its.” This is one of my problem areas, but I am a recovering contraction addict. “It’s” is a contraction for “it is.” “Its” is a possessive pronoun. Correct: “It’s a nice day.” “The cat hurt its paw.”
- Don’t use “loose” when you mean “lose.” When you lose your dog, it’s lost. When you lose a game, you lost. When you loosen your belt, it’s loose. This is one of the ones I see the most on LinkedIn.
- Don’t confuse “their,” “there,” and “they’re.” “Their” is possessive. “There” is a location and “they’re” is a contraction for “they are.”
- Don’t use “their” when a singular pronoun is correct. Incorrect: Each employee must fill out their application. Correct: Each employee must fill out his or her application. Honestly… I have made this mistake more than once!
- Don’t write “alot.” The correct form is two words: “a lot.”
- Don’t write “all ready” except as in “we are all ready to watch the movie.”
- Don’t separate the subject and the verb of a sentence with a comma. Incorrect: “Those who have not filed by June 1st, will forfeit their rights to the money.” Correct: “Those who have not filed by June 1st will forfeit their rights to the money.” I have a little too much comma envy, see what I mean?